WE ARE REFLECT AGENCY
At Reflect, we believe Independence is power. We’re not here to own your music — we’re here to make sure it’s heard, seen, and remembered. A Division Of STOPBEINGAWKWARD Reflect is a creative music agency built for artists who refuse to stay overlooked.We merge artist-first values with industry-level strategy. That means you get all the perks of a label — global distribution, branding, and promotion — while staying independent and in control of your art.Reflect is where your sound transforms into a movement.
Artist Branding
A strong brand is the difference between being noticed and being overlooked. Reflect helps you create a powerful, professional identity that matches your sound and story. From visuals and logos to online presence and storytelling, we make sure your audience and industry players see you as an artist with a clear identity—not just another name in the crowd.
Artist Development
Talent is only part of the journey. Without guidance, structure, and strategy, many artists never unlock their full potential. Reflect provides career mentorship, performance preparation, and creative development to help you grow not just as a musician, but as a professional artist ready for the industry.
Custom Release Strategy
Dropping music without direction is one of the biggest mistakes new artists make. Reflect creates personalized release strategies that fit your unique goals, audience, and resources. We guide you on when, where, and how to release your music so that each drop builds momentum and positions you for long-term success—not short-term hype.
Artist Administration & Registration (SAMRO, SAMPRA, CAPASSO)
Far too many artists never see the money their music is earning because they don’t register properly. Reflect handles your administration with SAMRO, SAMPRA, and CAPASSO, ensuring you collect every royalty you deserve and that your music is protected under the law. We take the confusion out of the process and put the power back in your hands.
Music Marketing & Promotion
You can’t just post your music online and hope it takes off. Reflect builds marketing campaigns designed to cut through the noise, get attention, and grow your fanbase. Through digital advertising, social media growth, influencer partnerships, and community outreach, we help your music find the right listeners who become loyal supporters.
Record Label Registration & Consulting
Serious artists deserve serious ownership. Reflect helps you register your own record label and provides consulting so you understand how to run it professionally. We guide you through the structure, compliance, and strategy so you’re not just making music—you’re building an empire you own.
Public Relations (PR)
Getting fans is one thing. Getting the industry’s attention is another. Reflect’s PR services position you as a credible, professional artist by securing coverage in blogs, online magazines, podcasts, and media outlets. We help you build a reputation that opens doors and builds respect within the music world.
Playlist Pitching
Playlists have become one of the most powerful ways to gain new listeners. Reflect pitches your music to playlist curators across Spotify, Apple Music, Audiomack, and more. This increases your chances of being discovered by audiences who are actively searching for new music and can become long-term fans.
Music & Music Video Distribution
Your music should be everywhere your fans are. Reflect distributes your songs and videos to major streaming platforms like Spotify, Apple Music, YouTube, Tidal, Deezer, and TikTok. We ensure your work reaches global audiences while you keep control of your rights and earnings. No middlemen, no confusion—just professional distribution with real results.
Why Choose Reflect
We understand the struggles of being an independent artist—the uncertainty, the lack of industry connections, and the overwhelming process of turning music into a career. Reflect provides the guidance, resources, and structure you need to move forward with confidence.We simplify the business side of music.We design strategies that are realistic, effective, and tailored to you.We position you as more than an artist—we build your brand.We stay with you through every step, making sure your journey is supported.At Reflect, your growth is our mission.
Book a Consultation Call
Ready to Grow Your Career?
Your next step starts with a conversation. In this one-on-one call, we’ll:Discuss your goals as an artist.Identify opportunities and challenges.Build a personalized roadmap for your career.This isn’t just a consultation—it’s your first step toward a professional, structured, and sustainable career in music.
Former Clients
At Reflect, our impact speaks through the voices of the artists we’ve worked with. From independent musicians just starting out to rising names making waves in the industry, our clients consistently highlight how Reflect has helped them gain clarity, grow their brand, and release music with confidence. Their success stories are a testament to our mission—standing beside artists as a trusted partner on their journey
Boomercpt
"Working with Reflect feels like having my own personal team behind me. They take my vision seriously, and every move feels like a step closer to my goals."
RRROKI
"Reflect actually cares about artists. They don’t just provide a service—they support, guide, and make sure you feel heard. That’s rare in this industry."
Skex
"Reflect helped me set up my own label from scratch. They gave me the structure, tools, and advice I needed to build something real and professional."
Master Raw SA
"I’ve been using Reflect for both distribution and marketing, and they’ve delivered every single time. Consistent, reliable, and always looking out for the artist."
OhKris
"Reflect helped me roll out my music like a major artist. From the planning to execution, the whole process felt like a major motion campaign. They gave my release the push it deserved."
© We Are Reflect Pty Ltd. All rights reserved.
Our SERVICES
Artist Development
We guide artists step-by-step, helping refine skills, build confidence, and uncover opportunities. Our development programs focus on long-term growth, ensuring you’re fully prepared for a sustainable and impactful career
Artist Administration & Registration
We manage your industry registrations with SAMRO, SAMPRA, and CAPASSO, ensuring you receive royalties. Our administration services simplify complex processes so you can focus on creating music stress-free.
Marketing and Promotion
We craft personalized campaigns that grow your audience, boost streams, and strengthen fan engagement. By blending creativity with strategy, we turn your releases into unforgettable moments that drive lasting impact.
Record Label Registration & Consultation
We assist artists in registering record labels with CIPC and music bodies, while creating split sheets, booking contracts, and offering expert consultation for sustainable, professional business growth.
Artist Branding
We design authentic, powerful brand identities that reflect who you are as an artist. From visuals to messaging, we help you stand out, connect emotionally, and grow a loyal fanbase
Public Relations (PR)
We design targeted PR campaigns that build credibility, spark conversations, and earn media coverage, helping artists grow their reputation, secure interviews, and establish stronger connections with fans and press.
Custom Rollout Strategy
Every release deserves a tailored plan. We create strategies that maximize visibility, fan engagement, and growth opportunities, making sure your music rollout feels professional, impactful, and aligned with your goals.
Music Distribution
We deliver your music worldwide to all major streaming platforms, ensuring seamless distribution, royalties collection, and increased reach. Our distribution services give your art the exposure it truly deserves.
